What is Mailgun?
Mailgun is an external service that we utilize to disseminate emails on a large scale, much like how we employ Twilio for transmitting text messages and calls. For agencies that are new to onboarding, the default setting will be the LC email, which resides within our Mailgun account.
What will be the cost of Mailgun?
The base price for Mailgun's Foundation plan is $35/month. Click here to get detailed insights about their pricing.
Which domain is advisable to utilize?
We advocate for employing a subdomain with Mailgun, such as "mg.mydomain.com". Operating with a subdomain allows you to send emails from your root domain like "you@mydomain.com".
In case you choose to use a subdomain, ensure that you adjust the MX records associated with the subdomain to maximize email delivery.
Please Note: Add exclusive domains that are under your ownership. It is imperative to amend your DNS records to affirm that you are a valid sender for the chosen domain.
You can set up Mailgun in two distinct ways:
One Subdomain Strategy
A single subdomain can be configured in Mailgun for your marketing agency's domain. This same sub-domain can then be utilized for sending emails across all your client accounts.
Pros:
The setup is relatively straightforward - it only requires the configuration of a single subdomain for your already accessible domain.
Emails can be white-labeled to either your marketing agency domain or a purchased generic domain to avoid displaying any agency branding.
Cons:
Should your domain become disabled (due to poor ratings from high bounce rates), email functionality will cease for all of your clients, as their accounts are all powered by the same domain.
The remedy: abstain from sending spam-like emails to inferior email addresses.
Multiple Subdomains
You have the option to create a distinct subdomain in Mailgun for each of your client's domains, and employ that particular subdomain for sending emails specific to their respective accounts. A unique domain/subdomain should be set up for each location in order to capture cold inbound emails.
Pros:
Emails are white-labeled according to the client domain. Hence, if a client's domain is deactivated, email services are interrupted solely for their specific client account.
Cons:
Setting up can be challenging and time-consuming, as it involves the establishment of a subdomain for every client and gaining access to each of their domains.